Ford web campaign incorporates the increasingly ubiquitous Like: “Ford has used Facebook’s Open Graph to implement “Like” buttons into the ads themselves. This means that should Ford succeed in garnering “likes” from ad viewers, they’ll essentially be gaining a Facebook fan for life.” (via 2011 Ford Explorer: Inside the Facebook Reveal) Update! So the Ford ads are on washingtonpost.com, and the “like” conversions aren’t as simple as Mashable makes it sound. The Open Graph API allows users to Like items on third-party sites, but the Ford campaign doesn’t permit the action within the ad itself. It actually takes three clicks to get to Ford’s FB page, and then a user can like it. 
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Ford web campaign incorporates the increasingly ubiquitous Like: “Ford has used Facebook’s Open Graph to implement “Like” buttons into the ads themselves. This means that should Ford succeed in garnering “likes” from ad viewers, they’ll essentially be gaining a Facebook fan for life.” (via 2011 Ford Explorer: Inside the Facebook Reveal)

Update! So the Ford ads are on washingtonpost.com, and the “like” conversions aren’t as simple as Mashable makes it sound. The Open Graph API allows users to Like items on third-party sites, but the Ford campaign doesn’t permit the action within the ad itself. It actually takes three clicks to get to Ford’s FB page, and then a user can like it. 

Source: Mashable

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